http://www.articleonramp.com/Author-Summary.cfm?AuthorID=27856 Internet article directory, submission, and distribution. en-us Copyright 2009 Article OnRamp http://backend.userland.com/rss/ Sun, 22 Feb 2009 14:09:55 -0500 http://www.ArticleOnRamp.com/Article.cfm?ID=27856 There’s a strange inversion in the seasons that can’t be attributed to global warming. Christmas is when all the holiday advertising starts, and any time now we’ll be seeing Christmas presents appearing in the shops. Which means that savvy Internet marketers are spending the summer getting their sites ready for Christmas. The wisdom of this is obvious for retail sites, after all it’s the busiest time of the year. But what about business-to-business? As retail prepares for an income boost, B2... Read more info@ArticleOnRamp.com Fri, 20 Jun 2008 00:00:00 -0500 http://www.ArticleOnRamp.com/Article.cfm?ID=27856 http://www.ArticleOnRamp.com/Article.cfm?ID=27187 With Google now recognised as the UK’s number one brand we’re seeing the developing maturity of an Internet-controlling corporation. Google has been remarkably subtle and intelligent in taking control of the Internet. They won the search engine wars some time ago, effectively defining the way Websites are developed and presented. Governments and the EU have tried to do this and failed. The Rise and Rise of Google Checkout It seems certain that we’re about to see strong growth in take-up ... Read more info@ArticleOnRamp.com Thu, 05 Jun 2008 00:00:00 -0500 http://www.ArticleOnRamp.com/Article.cfm?ID=27187 http://www.ArticleOnRamp.com/Article.cfm?ID=26219 The news that major corporations are putting search engines such as Google and Yahoo! at the forefront of their marketing strategies could herald huge problems for incautious optimisers. We've already seen several significant players in the Car Insurance market fall victim to the dangers of over optimisation. Having reviewed the penalties, the companies involved are believed to have been black-listed by Google for search engine optimisation activities that don't comply with the webmaster gui... Read more info@ArticleOnRamp.com Wed, 30 Apr 2008 00:00:00 -0500 http://www.ArticleOnRamp.com/Article.cfm?ID=26219 http://www.ArticleOnRamp.com/Article.cfm?ID=15133 OK, so the optimisation process was a raging success. You’re number one worldwide for Lem-Sip flavoured dinnerware. Return to your office and prepare for profit. Don’t rush, it could be a long time coming. Search engine ranking is a key performance indicator; it isn’t an outcome. It’s all too easy to forget what we’re actually aiming for and treat symptoms, not causes. The NHS analysts put huge importance on reducing the number of people on their waiting lists. We hear news items pla... Read more info@ArticleOnRamp.com Fri, 05 Oct 2007 00:00:00 -0500 http://www.ArticleOnRamp.com/Article.cfm?ID=15133 http://www.ArticleOnRamp.com/Article.cfm?ID=6411 Eighty six per cent of UK businesses do not realise building a website should always start with "good foundations". One of the UK’s leading search engine optimisation experts is concerned that only 14% of companies reported that they had thought about how their website would be found on the Internet before they built it. Head of XSEO, Matt Paines, believes that companies are wasting their money if they do not build websites so they can be found by search engines such as Google, Yahoo and... Read more info@ArticleOnRamp.com Mon, 04 Jun 2007 00:00:00 -0500 http://www.ArticleOnRamp.com/Article.cfm?ID=6411